Form Forge tracks every impression, submission, and abandonment on every form — no third-party analytics required. The data lives in your WordPress database and is surfaced in a dashboard built for non-analysts: real metrics, clearly labeled, without a 300-page setup manual.
Every time a form is loaded on a frontend page, it’s counted as an impression. Unique visitors are deduped within a session to avoid inflating numbers.
Every successful submission. Spam attempts blocked by anti-spam are tracked separately.
Submissions ÷ impressions, calculated per form and per time period.
Users who interacted with the form (typed in a field) but didn’t complete it. Tracked via navigator.sendBeacon() when the user navigates away.
Average and median time from first field focus to successful submission.
On multi-step forms, the percentage of users who reached each step. Shows exactly where users are giving up on long forms.
On any form, the percentage of users who filled in each field. Great for identifying optional fields that users skip — candidates for removal.
The Form Forge analytics dashboard has three levels:
Overview of all forms: total impressions, submissions, conversion rate across the whole site. Line chart showing trends over the last 30 / 90 / 365 days. Top 5 performing forms. Bottom 5 underperforming forms.
Click any form to see its individual stats: impressions, submissions, conversion rate, abandonment rate, time-to-complete. Timeline chart. Comparison to the previous period.
Drill into any form to see per-field fill rates, average time spent on each field, and (for multi-step forms) the drop-off between each step.
All data is cached with transients for performance — dashboards load fast even on sites with thousands of submissions.
This is where Form Forge stands apart from other WordPress form analytics. Click Analyze with AI on any form and Form Forge sends the submission data (anonymized) to our AI backend. The AI returns a written report with:
The AI analysis is not generic advice. It’s based on your actual form’s submission patterns.
AI analysis runs in the background via the Forge job queue. No PHP timeout. You click the button, close the modal, and get a notification when the analysis is ready. Large forms with thousands of submissions take a minute or two to process.
AI analysis uses credits from your shared credit pool. A typical analysis uses about 5 credits.
A compact version of the analytics dashboard lives on the main WordPress admin dashboard so you see form health on every admin login. Quick view: top form, lowest-performing form, week-over-week change.
Every table in the analytics dashboard can be exported as CSV for inclusion in client reports or spreadsheets. Agencies use this to demonstrate form ROI on long-running projects.
Form Forge’s analytics use no third-party services, no tracking pixels, no cookies beyond WordPress defaults. All data stays on your server. GDPR-friendly by default.
Get Form Forge — from $49/year →
Form analytics are included in every paid plan. AI submission analysis uses credits from your shared credit pool.